Why Chick-fil-A Hasn’t Reconciled Itself With the Future of America

The company president's LGBT politics are in line with the region where it makes all its money now, but not with where it wants to grow. He should stick to selling chicken.

By Imara Jones Aug 03, 2012

Chick-fil-A’s present and future have collided. The result is not pretty. The problem is that the region from where it gets most of its profits and the areas where it’s looking to grow have two totally different sets of values. Smarter enterprises would avoid the resulting cultural IEDs of social issues and, instead, would concentrate on pushing chicken and waffle fries. But Chick-fil-A became a must-stop for hungry Southerners, in part, because they constantly highlighted the beliefs that their below the Mason-Dixon line customers held dear. Check out this [Wall Street Journal graphic](http://online.wsj.com/article/SB10000872396390443545504577565273294467532.html?mod=WSJ_hppMIDDLENexttoWhatsNewsSecond) to see the sales divide: