New Selena-Inspired Makeup Line Announced

By Sameer Rao Jul 17, 2015

Although she was (and continues to be) a superstar of otherworldly proportions to many Latinos, Tejano music legend Selena is finally getting posthmous due for her captivating style. MAC Cosmetics, which has previously worked with stars including Rihanna and Lorde, announced yesterday that they would be releasing a makeup line inspired by Selena. 

Using the hashtag #MACSelena (which also appears to be the line’s name, making waves all over social media), the company is promoting the collection more than a year ahead of its debut. In a statement from the company, MAC’s senior vice president, James Gager, commented on the importance of the singer’s fans in creating the collection: 

Selena’s talent and beauty, inside and out have, have left a [colorful], meaningful impact in the world, that has continued to grow over the last two decades. We have heard the passion and enthusiasm from her fans and wholeheartedly agree that her legacy embodies MAC’s philosophy.

Gager was referring in part to a petition from fan Patty Rodriguez that demanded the company create a line honoring Selena; at present, the petition, which includes links to numerous independent Selena makeup tutorials, has over 37,000 supporters. 

MAC’s statement also included comment from Selena’s sister and former drummer  Suzette Quintanilla: 

…Helping to create this collection brings me back to all those [late-night] conversations on our tour bus when she spoke of having her own makeup line one day. If Selena were here she would be beyond ecstatic to have this happening. History is being made.