The New and Improved ‘God Made a Farmer’ Ads

By Jorge Rivas Feb 06, 2013

"We saw Dodge’s ‘God Made A Farmer’ ad and we thought it didn’t reflect the whole picture. So we gave it a bit of a fix," reads the description for the video uploaded to the Brave New Foundation’s YouTube channel.

The video first appeared on BNF’s Cuéntame Facebook page where they pointed out that around 70 percent of U.S. agricultural farmworkers were born in Mexico.

The latest Census of Agriculture published in 2007 shows there is also growing ethnic and racial diversity among farm operators nationwide, and the percentage of women operators is up.

Below you’ll find a second re-imagined ‘farmer ad’ produced by investigative reporter Isaac Cubillos.