Kendrick Lamar got a huge endorsement this week when the NBA announced that his song "i" will be the official anthem of the 2014-2015 season. From Hypetrak:
The song can already be heard in the new NBA On TNT spot, and will be featured in the league’s commercials throughout the year. On top of that, K. Dot will headline a special fan fest/viewing party outside The Q for the Cleveland Cavaliers’ opening game against the Knicks on October 30. "i" has previously been featured in the trailer for Chris Rock’s Top Five movie, which was co-produced by Rock, JAY Z and Kanye West.
Lamar’s major-label debut, "good kid, m.A.A.d city," won tons of critical acclaim after it was released in 2012. His next album is due out later this fall.