Who has 13,300 followers, a dope custom wardrobe and two (non-opposable) thumbs? Hijarbie, the doll concept dreamed up by 24-year-old Nigerian fashion designer Haneefah Adam. Adam’s wildely popular Instagram account features a Barbie doll dressed in a hijab and modest outfits that Adams sews just for her.
“I want Hijarbie to inspire the Muslim girl child. It’s about having a doll that looks like her, that represents her own cultural and religious background,” Adams told Buzzfeed. “At the end of the day, it will create a sense of value and will be inspiring them to be more confident, more driven, to believe more in themselves which leads to an appreciation of herself and her modest lifestyle and upbringing.”
The looks are often inspired by fashion bloggers. Adams, who is Black, posted on the account that she will soon add more diversity to the photos, citing a lack of availability of dolls of color in her area.
She also has plans to sell the re-outfitted dolls via the web.