Kendrick Lamar released the first track called "i" off of his upcoming album. The project is slated for release later this fall. Here’s more from Ambrosia for Heads:
Based around a not-so-obscure Isley Brothers sample, the song follows Kendrick’s Flaunt magazine interview (as recently reported by Billboard) that the superstar had moved away from listening to Hip-Hop, and purchased the Isleys’ whole catalog for his listening pleasure. "i" arguably veers into Pop music more than anything from K-Dot’s previous releases. However, with its interesting cover art (look closer), specific opening monologue material, and the actual lyrics, it’s seemingly quite brilliant. Kendrick Lamar is still rapping for (and to) Compton (literally and figuratively), but he’s talking about the universal need to love one’s self.