ICYMI: Snapchat Removes ‘Yellowface’ Filter

By Kenrya Rankin Aug 12, 2016

Just months after taking heat for its Bob Marley filter—which darkened users’ skin—Snapchat released a filter on Tuesday (August 9) that was quickly denounced as yellowface.

Twitter user Grace Sparapani (@tequilafunrise)—a Korean-American art student whose entire timeline is a testament to her commitment to racial justice—was the first to bring attention to the “Anime” filter.


Other users followed suit, calling out the company for the filter’s resemblance to caricatures of stereotypical images of Asian people, including closed, slanted eyes.





After seeing the negative response to the filter, a Snapchat official told The Verge that the lens was “inspired by anime, and was meant to be playful.” It has been taken down permanently.

At least one user isn’t interested in the company’s explanation. From Sparapani:



(H/t Mic, The New York Times)