Finally a Rape Prevention Campaign Targeted Towards Men

And it's multiracial and bilingual, too!

By Jorge Rivas Jan 03, 2012

[MyStrength]( is a project of the California Department of Health Services and the California Coalition Against Sexual Assault (CALCASA), a statewide coalition of rape crisis centers and prevention programs founded in 1980. [Update 1/3/2012 3:50pm EST: The campaign was first launched by Men Can Stop Rape in Washington, DC public high schools in February 2001 but [the posters weren’t released until 2007.]( Men Can Stop Rape also has a program called the [Men of Strength (MOST) Club](, a primary prevention program for male youth in the country, that has provided middle and high school age men with a space to learn about healthy masculinity and translate learning into community leadership.] (h/t [Hashim Marvel Boy Wright](