Cyber Dating: Whites Get Messages; Blacks and Latinos Get Split Verbs

As Alexandra Wallace would say, there are hordes of white people on dating sites.

By Jorge Rivas Mar 16, 2011

Did you know Asians are the most desired racial group in the country?

That’s according to OkTrends, the research arm from online dating site, which collects statistics from the habits of its more than seven million users. They’ve released new findings from hundreds of millions of OkCupid user interactions that illustrate some interesting findings related to race and online dating. 

Findings like these beg a whole lotta questions. (Many of which a whole lotta you have likely already asked while clicking around on profiles!) But we’ll leave that for a later date. For now, here’s a rundown of the popular site’s cyber-dating data:

1. People like to date someone who looks like they do.
Given equal choice, every race strongly prefers itself, but as Alexandra Wallace would say, there are hordes of white people in the online dating world. Which moves us to point number two…


2. There are a lot of white people.
Right now, even on a per capita basis, whites gets more messages than non-whites on OkCupid, largely due to the shear number of white users. But through statistical models, the scientists at OKCupid figured out what these messages would look like in a more racially balanced OKCupid. They found…

3. Asians are the most desired racial group in the country. (Well, when measured by messages received on OkCupid.)
Then Latinos. Then whites, sort of. Check out the graph above.  

4. People of all races write down to blacks and Latinos.
And knowing what race you’re messaging is important, because it apparently also determines how smart you should talk.The average black person writes at a level almost one full grade-level higher when writing to a white person than when writing to another black person. OKCupid analyzed the grade-equivalent reading level of each message in their dataset, check out the table below of how reading levels change, race to race, message to message.