1976 McDonald’s Ad Shows Long Courtship of Black Customers

Showing a smiling black family gathered around a table at the fast food chain, the ad also proclaims: 'You don't have to get dressed up... there's no tipping.'

By Jorge Rivas Jun 28, 2012

There aren’t too many details available regarding this 1976 McDonald’s ad–Buzzfeed published the image Tuesday and it’s making the rounds on the internet now. All we know is that it’s a 1976 and the copywriter thought black people don’t like to dress up or tip? (h/t [Buzzfeed](http://www.buzzfeed.com/copyranter/1970s-mcdonalds-ad-targeting-african-americans))