{"id":25672,"date":"2018-03-28T20:13:13","date_gmt":"2018-03-28T20:13:13","guid":{"rendered":"https:\/\/colorlines.madeostudio.com\/article\/chance-rapper-drags-heineken-company-pulls-lighter-better-ad\/"},"modified":"2018-03-28T20:13:13","modified_gmt":"2018-03-28T20:13:13","slug":"chance-rapper-drags-heineken-company-pulls-lighter-better-ad","status":"publish","type":"post","link":"https:\/\/colorlines.com\/article\/chance-rapper-drags-heineken-company-pulls-lighter-better-ad\/","title":{"rendered":"Chance The Rapper Drags Heineken, Company Pulls ‘Lighter is Better’ Ad"},"content":{"rendered":"
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Chance The Rapper Drags Heineken, Company Pulls ‘Lighter is Better’ Ad<\/h3>\n

\n By Sameer Rao<\/span> Mar 28, 2018<\/span>\n <\/p>\n <\/div>\n

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Heineken is the latest company to face criticism for racist advertising<\/a>. USA Today<\/a> reported yesterday (March 27) that the company retracted and apologized for a television spot advertising its beer with the tagline, \"Lighter is Better.\" <\/p>\n
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The commercial, which you can see in the first half of the USA Today video below, shows a bartender sliding a bottle of Heineken Light down an improbably long bar. The bottle passes two Black women and a Black man playing guitar before reaching its intended target: a lighter-skinned woman of unspecified ethnic heritage. Text that reads, \"Sometimes, Lighter is Better\" in all-caps flashes before the woman picks up the bottle. <\/p>\n
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