When the Corporations Own Us

By Daisy Hernandez Mar 11, 2009

Check out this new story at colorlines.com

At a music event last month, the commercial rapper Kid Cudi was stunned with a Taser by police officers, following a scuffle with employees of the clothing-company Reeboks. Kid Cudi, who was booked at the event by the apparel company, reportedly “physically and verbally confronted a pair of Reebok employees,” after they refused to let him wear a pair of Nike shoes on stage during his performance. He wanted to wear Michael Jordan sneakers (Nike) on stage, but the Reebok representatives apparently preferred to have him humiliated and stunned with a Taser than give potential promotion to a fellow enterprise. The Kid Cudi incident confirms the theories of those who perceive hip-hop as the new wrestling ring for corporate America.

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