Weight Watchers Goes After Black Males: Charles Barkley Star of New Campaign

Weight Watchers has launched a new campaign that goes after men with former basketball player Charles Barkley endorsing the weight loss program.

By Jorge Rivas Jan 18, 2012

Weight Watcher’s reported a 30% spike in revenue for the first quarter compared to the prior-year period when they first began their "It’s a New Day" campaign starring Jennifer Hudson last year. Now they’ve launched a new campaign that goes after men with former basketball player Charles Barkley endorsing the weight loss program.