Watch ‘Proud To Be’ Commercial Aired During NBA Final

By Carla Murphy Jun 11, 2014

A California tribe bought commercial airtime, according to Deadspin, during last night’s Game 3 of the NBA Finals to hammer home its stance on the Washington D.C. football team name and Native peoples. If you don’t live in the seven major cities where the commercial aired (or you’re not a basketball fan), check out the extended version of "Proud to Be," which premiered over Super Bowl weekend. Two minutes of diverse images culminate into one statement: "Native Americans call themselves many things. The one thing they don’t…" the voice over says before showing the Washington NFL team’s helmet.

What do you think about the ad?

(h/t Deadspin)