Spam the Homophobic Frank Ocean Haters With Love

Visitors to scroll through a gallery of hateful tweets and when compelled fight hate with love.

By Jorge Rivas Jul 13, 2012

Jacob Åström has taken the concept of killing people with kindness and turned it in to a website that sends those who have tweeted homophobic remarks about Frank Ocean a reminder: "it’s not who you love – it’s that you love that truly matters." The Stockholm based web developer created to help combat the hate sent to the R&B singer after he announced his first love was with another man.

Earlier this month Ocean announced he was 19-years old when he fell for his male friend. "Most of the day I’d see him, and his smile. I’d hear his conversation and his silence … until it was time to sleep. Sleep I would often share with him. By the time I realized I was in love, it was malignant," Ocean wrote on his Tumblr.

Immediately after Ocean published those words he began to re-tweet the homophobic tweets aimed at him. And that’s where Åström and comes in.

Visitors to his site can scroll through the gallery of hateful tweets and when compelled can fight the hate with love.

Åström told [] ( the back-end of the site requires a lot of manual work. His team is filtering through the hateful tweets to Ocean one-by-one and then retweeting them from an account synced to publish on Tumblr.

"I doubt that it is even a millionth of a fraction as tiresome as it is for the actual Frank Ocean, who has to withstand this constant stream of awful tweets," Åström told Mashable.