After outraged fans protested Rick Ross over the [rapper’s lyrical endorsement of date rape](https://colorlines.com/archives/2013/03/hundreds_sign_petition_asking_for_public_apology_for_rick_rosss_rape_lyric.html), Reebok, one of the rapper’s biggest corporate sponsors, has given him the boot. [From TMZ](http://www.tmz.com/2013/04/11/reebok-dumps-rick-ross-drops/): > Reebok tells TMZ … "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so." > > Reebok goes on: "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse." > The rapper has r[efused to apologize](https://colorlines.com/archives/2013/03/rick_ross_says_its_all_a_big_misunderstanding_because_he_never_used_the_term_rape.html) for his date rape lyrics, saying, "The term rape wasn’t used," the rapper said. "You know, I would never use the term rape." He even had this insulting follow up on New Orleans’ Q 93.3: "I just wanted to reach out to all the queens that’s on my timeline, all the sexy ladies, the beautiful ladies that had been reachin’ out to me with the misunderstanding," Rick Ross said in the same breath. "We don’t condone rape, and I’m not with that."