New York City’s Anti-Ice Cream Truck Exists For A Very Good Reason

A new outreach campaign explains why.

By Jamilah King Jul 24, 2013

But what they hate even more? Skyrocketing rates of childhood obesity.

Sydney Brownstone explains at Fast Company:

In 2007, Ohio State University and Indiana University researchers analyzed 5,380 elementary schoolkids’ body mass indexes across the country and found that BMI grew more than twice as rapidly over the summer months. Public health experts have hypothesized that summer vacation means kids spend more time in front of the TV with more snacks than they would consume in school, and low-income communities without access to safe parks and healthier foods are especially at risk.

With these inequalities in mind, the Food Bank for New York City has dispatched an "anti-ice cream" truck targeted at teens in the summer months. Their "Change One Thing" outreach campaign will be popping up at parks, pools, and sports fields in Harlem, the Bronx, and Brooklyn, encouraging teens to change just one habit–even if it means swapping one soda for a bottle of water.

It’s important to point out that black children are at greater risk than others to develop health problems because of obesity.