New Platform Aims to Show That Life Hacking Isn’t Just for White Men

But it needs your help to get off the ground.

By Jamilah King Feb 07, 2014

The term "life hacking" is everywhere these days. It can mean everything from simple tricks to make your everyday life easier to, supposedly, getting everything you’ve ever wanted by breaking life’s unspoken rules. But as Jen Dziura writes over at Medium, race and gender often determine who’s allowed to break which rules, and too often, "life hacking" becomes another term for "white privilege."

Brioxy hopes to change all of that. It’s a life design platform — first a website, followed by a mobile app — specifically for young people of color from the Brown Boi Project’s B. Cole. According to its Indiegogo campaign, which ends today, it’ll help those young folks answer questions like:

How do I figure out the right path to the career I want? How do I use science to build my willpower and make things happen? How do I mobilize others to help me pursue my dreams? What are the biggest social media traps? Tired of being pigeon holed around your race or gender–redefine the landscape on your terms. Authenticity and success are possible.

The Indiegogo campaign is trying to raise $25,000 to help build the website, app, and host gatherings on college campuses. Read more about it.