NASCAR is Looking for an Ad Agency to Tell Latinos They’re Bienvenidos at Daytona

The family owned group that governs multiple auto racing sports events is likely looking to bite in the wallets of the fastest growing demographic in the nation.

By Jorge Rivas Mar 20, 2012

NASCAR is looking for an ad agency to develop a strategy for them to increase their Latino fan base. The family owned group that governs multiple auto racing sports events is likely looking to bite in the wallets of the fastest growing demographic in the nation.