Must Read: How NFL Cheats its Black Coaches

By Malena Amusa Feb 15, 2007

The Superbowl didn’t have to try hard to be racially inclusive this year. The competing teams’ two black head coaches provided an easy entry point to discuss race. They also changed the color of Superbowl commercials that featured all kinds of black characters, such as the Frito Lay one that unimpressively linked eating corn chips to black family bonding and black history. Still, the NFL struggles with racial equity. Jarad Sanchez, a researcher with the Applied Research Center, argues this in his latest article "Beyond the Superbowl: Race and Pro-Football." Not only does the league pay its black coaches much less than whites, but it also requires they have more experience than white coaches. This piece is well-worth reading and revisiting!