North Carolina native J. Cole recently sat down for an interview with BET and admitted he might not be as successful in hip-hop if he were dark-skinned:
You’ve talked about including dark-skinned women in your music videos versus all light-skinned women. The light-skinned, dark-skinned issue certainly affects women in hip hop; does it affect men in hip hop?
I can’t say it for sure but I just think we’re still in America. We’re still Black Americans. Those mental chains are still in us. That brainwashing that tells us that light skin is better, it’s subconsciously in us, whether we know it or not… still pursuing light skin women. There are some women out there that are like, "I don’t even like light skin men" and that’s fine. But Barack Obama would not be President if he were dark skin. You know what I mean? That’s just the truth. I might not be as successful as I am now if I was dark skin. I’m not saying that for sure, I’m still as talented as I am and Obama is still as smart as he is, but it’s just a sad truth… I don’t even know if this is going to translate well into text and people not hearing what I’m saying, but it’s a sad reality. So I can only naturally assume it’s probably easier for a light skin male rapper than it might be for a dark skin male rapper. It’s all subconscious s***, nobody’s aware — I think that s*** still subconsciously affects us.
Read the entire interview over at BET. It’s not the first time that Cole has spoken publicly about race. Back in a 2011 interview with XXL, the rapper talked about being biracial (his mother is white):
I can identify with White people, because I know my mother, her side of the family, who I love. I’ve had White friends. I know people from high school that I might not have hung out with outside of high school, but I think I got to know them pretty well, so I know they sense of humor. But at the end of the day, I never felt White. I don’t know what that feels like. I can identify. But never have I felt like I’m one of them. Not that I wanted to, or tried to, but it just was what it was. I identify more with what I look like, because that’s how I got treated. Not necessarily in a negative way. But when you get pulled over by the police, I can’t pull out my half-White card. Or if I just meet you on the street, you’re not gonna be like, This guy seems half-White.