Issa Rae‘s work uplifts the beauty of Black women—no matter how awkward or insecure they may be—depicting them with narrative and cinematographic complexity. CoverGirl recognized Rae’s own beauty when it named the "Insecure" creator as its newest celebrity spokesperson yesterday (September 12).
I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I’d be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE
Both Rae and the beauty company announced the news via social media posts. Rae told Buzzfeed that she hopes her involvement will help others avoid makeup shading snafus like this one she experienced in college:
“My first experience with makeup was my freshman year of college. It was the first big night going out to a club," she said. It was before YouTube tutorials (how did we ever survive?!), and she was too embarrassed to ask her friends for help because she thought they were beauty experts. "Then, looking back on the pictures, I laughed like, ‘Y’all were not makeup experts. I held you to too high of a standard.’"
"But I just remember not knowing what to do and went to my local drugstore to buy foundation. Didn’t test it out, but was like, ‘This looks like my skin, right?’ and just smeared it like it was lotion," she recalled. "I thought I was ready showing up to my friend’s place. My friends were like, ‘Girl, no, take that off.’ And then they helped match my shade and reapply. This experience reminds me of why I’m excited to be a CoverGirl, and how I can help other people find what works for them."
Twitter users, including some of Rae’s "Insecure" colleagues, excitedly responded to the announcement. The following tweets capture their enthusiasm:
— La Bronze James (@jackieaina) September 12, 2017
— Yvonne Orji (@YvonneOrji) September 12, 2017
BREAKING: Issa Rae just announced as the new face of #Covergirl.
— NUFF (@nuffsaidNY) September 12, 2017
Bout to be in all the make up aisles https://t.co/DNokbwyNCz
— Jay Ellis (@JayREllis) September 12, 2017
— YBF CHIC (@TheYBF) September 12, 2017
Yes Issa!! pic.twitter.com/8ag5BF4Thf
— heatherlynn (@milfandcookies1) September 12, 2017
— nezabelle (@nezabelleblogs) September 12, 2017
Rae also celebrated the conclusion of "Insecure’s" second season on Sunday night (September 10). The HBO comedy will return for a third season on a to-be-announced date.