"Holler If Ya Hear Me," the Broadway musical directed by Kenny Leon that is based on the life and music of 2pac, is ending its run on Sunday after lackluster sales.
From the New York Times:
In a statement on Monday night, one of the lead producers, Eric L. Gold, blamed the show’s closing on "the financial burdens of Broadway" and added, "I was unable to sustain this production longer in order to give it time to bloom on Broadway." Mr. Gold also recently told Variety that he made a "rookie mistake" by underestimating the amount of capital necessary to keep the $8 million show running.
While some Broadway shows rely on budget reserves to muddle through slow weeks, "Holler" struggled from the outset. The production never brought in more than $175,000 a week in gross revenues, becoming one of the worst-selling musicals of recent years. Last week the show grossed $154,948, or 17 percent of the maximum possible amount, and only 45 percent of its seats were occupied.
It’s sad news, but especially troubling for what this could mean for the future of hip-hop on Broadway. "If we don’t succeed, it’s going to be difficult to do another rap or hip hop show on Broadway," Gold said in an interview with Times.