Earlier this week we brought you news of Sesame Street’s important new toolkit to help kids deal with a parent’s incarceration. It’s an important endeavor, though one with some suspect bankrollers. The Atlantic Wire pointed out on Thursday that British contractor, BAE Systems, is one of the feature’s main sponsors, and they make their money in part from for-profit prison labor. The support for Sesame Street comes from BAE System’s large philantrophic arm, which you can read more about here.

So far, the series itself has sparked strong reactions both for and against the project. More from The Atlantic Wire:

The package has so far elicited pretty polarized reactions. CBS News, which unveiled the effort, praise the attempt to confront the very real issue of children with loved ones in jail: "Sesame Street, in its simple, familiar way, is trying to break [incarceration] down, using imaginary characters to explore — and explain — what was once unimaginable, but now more and more common." (Indeed, the U.S. incarceration rate is the world’s highest.) The libertarian magazine Reason, however, saw things a bit differently: "Congratulations, America, on making it almost normal to have a parent in prison or jail."

You can see more about Sesame Street’s "Little Children, Big Challenges: Incarceration" over on its website.