Welcome to the first installment of our new video series, WORD!, in which we take a look at the language that controls the discourse around race. Today’s WORD! is: "Colorblind" People who claim to be colorblind must lead a charmed life. Constantly numbing their senses with a self-congratulatory grey blob of vagueness, ignorance and neglect, the colorblind have it made. Or do they? Turning a blind eye to the racism that people experience everyday may salve their conscience, but it won’t end racism. For some documentation of "colorblindness" in action, check out this Afro-American Newspapers article about Barack Obama’s nomination of Judge Sonia Sotomayor to the Supreme Court. about the WORD! series: Words. You cant escape them. They headline the evening news, buzz around the water cooler and blow up your cell. They invoke powerful images that convey values, beliefs and an understanding of how the world works. And when repeated, words shape how problems are defined and which solutions are pursued. Words. They whitewash. They blindside. They leave you seeing red. In this series, ColorLines Magazine looks at what we talk about when we talk about race.