‘Chávez,’ Brought to You by Budweiser

By Aura Bogado Apr 15, 2014

The César Chávez film has had its share of thoughtful criticism. Dolores Huerta kinda answered the controversy around Chávez’s stance on undocumented immigrants (although it’s unclear if anyone has asked her about her own). And, speaking of Huerta, where were the women in the film? And where were the Pinoy workers who influenced Chávez’s work with the United Farm Workers (UFW)? But now, a Budweiser video connected with the film, which stars Diego Luna, is raising eyebrows. 

The self-proclaimed King of Beers has long sponsored the UFW, and has now released a video of a special screening for held for farmworkers in Delano, California. It concludes with a clip of Chávez’s son explaining, in Spanish (which is a bit bizarre, considering the video is in English, and Paul Chávez speaks English), that his father enjoyed drinking his Bud. 

(h/t Latino Rebels)