It looks like Roy Choi is using his star power to bring healthy food to communities that need it the most. The celebrity chef recently announced plans to open Loco’l, a chain of healthy fast food restauraunts, in Los Angeles and San Francisco.
"We want to go toe to toe with fast food chains and offer the community a choice," Choi told the Inside Scoop SF. "I’m in the streets with communities and the youth everyday. The food options are ridiculously bad."
Choi and his business partner San Francisco chef Daniel Patterson are known for opening restauraunts in trendy parts of town, but they’ve stressed that this new chain will be in areas where communities don’t have access to affordable, healthy food options:
"Don’t tell me we don’t want great delicious cheap fast food," Choi told the Inside Scoop SF. "It’s only because we haven’t been given the choice to choose, and we destroy our youth and our neighborhoods with corporations that serve addictive poison that we convince ourselves otherwise."
It’s a move that’s long overdue. In South Central L.A., which is a predominately working class community of color, healthy food is scarce. Take a look at this infographic from the Community Coalition in Los Angeles:
(h/t Los Angeles Times)