It’s a bird! It’s a plane! No! It’s a “sophisticated” Black passenger flying American Airlines! Alright, so it is a plane, but not just any plane. It’s American Airlines where “sophisticated African Americans take flight.” Apparently, American Airlines has just realized Black people actually fly on airplanes. With writer and filmmaker, Nelson George, at their side, the airline is planning to launch BlackAtlas.com this October 15 aimed at Black travelers to create “an online community that’s tapped into the black experience…worldwide.” At BlackAtlas.com, you’ll find blogs and discussion boards where you can rate your travel experience, tell your travel stories through video blogs and share tips about good restaurants and barbershops you find during your travels. You can also get important questions answered like: “Do you know where to find blues music in Moscow? How about a Jamaican restaurant in Milan?” Although Stacey Frantz, American Airlines spokesperson, says the goal isn’t to generate revenue but to build "brand loyalty in the African-American community,” I have my suspicions. It seems American Airlines is trying to tap into that 1.4 million Black households boasting annual incomes of $75,000 or more, according to the 2000 census report, OR that swanky $87.3 billion in purchasing power that affluent Black people claim as all theirs. Cha-ching! American Airlines has also hosted online soccer games to hustle the wallets of middle-class and affluent Latinos. Get it, American!
American Airlines ‘Discovers’ Black Flyers
By Leticia Miranda Oct 07, 2009