Kendrick Lamar dropped the first official video from his forthcoming, untitled album this week. The track, “i,” has already been roundly praised by fans and was chosen as the theme song for the 2014-2015 NBA season. As Ambrosia for Heads points out, the video is just another extension of Lamar’s mission to “save lives musically.” It features Lamar leading a crowd of people dancing through everyday and sometimes heartbreaking scenes in Compton. Here’s more:
Kendrick clearly understands the grasp his music has within the Hip-Hop realm and even more importantly, he understands that the people who listen to his music believein it and look to him for direction. In his interview with Peter Rosenberg and Hot 97, K. Dot reveals that fans have personally expressed that the Top Dawg member’s music has prevented them from doing harm to themselves and even relieved them from the stranglehold of suicidal thoughts. With that knowledge at hand, Kendrick has taken it upon himself to continue that trend by delivering uplifting, lyrically driven content with his listeners in mind.
Read more. Still no word on a release date for Lamar’s sophomore LP.