A version of this article was originally published in the online edition of CounterPunch (www.counterpunch.org).
Colonialism is still colonialism, even if it poses in a fashion magazine, plays a Tomb Raider in the multiplex or strums a guitar.
Celebrities have always identified with underdogs. Playing a victim
or otherwise disadvantaged character is a sure route to an Oscar, and
everyone from Bruce Springsteen to Eminem has celebrated the underdog
in song. It's not surprising that models, actors and popular musicians
have focused on impoverished Africa, raising money and awareness for
debt relief and famine. However, these efforts have done relatively
little to address the structural causes of African misery. There is
also an uncomfortable element of colonialism that runs through
celebrities' interactions with Africans and the current interest in
African culture.
Is the celebrity fascination with Africa genuine or shallow? Are the
efforts of well-meaning celebrities to alleviate Africa's poverty and
disease the continent's salvation or a recipe for disaster? The recent
spate of celebrity adoptions, Angelina Jolie's much-hyped birth in
Namibia, and Kate Moss's infamous blackface modeling in the
Independent
reveal cultural colonialism masquerading as liberal multiculturalism.
And despite their good intentions, Bob Geldof and Bono are being led
around by the nose by technocrats and multinational corporations who
bear responsibility for much of Africa's problems.
Madonna's "adoption" of a Malawian baby epitomizes the worst of the
celebrity adoption trend. Malawi's stringent adoption laws force
foreigners to stay 18 months in the country to be assessed as
prospective parents. After concerted lobbying, a Malawian court issued
an interim order allowing Madonna to take the child out of the country
for a year, triggering court challenges from human rights groups and
charities who felt Madonna had "bought" the ruling through her
extravagant patronage of Malawian orphanages. Unwilling to wait, the
pop singer deployed a team to spirit the child back to England. Madonna
follows a celebrity trend started by Angelina Jolie, who adopted
children from Cambodia and Ethiopia.
A naysayer might point out that the babies will lead better lives in
the West. However, growing up in an alien culture separated from one's
own ethnic traditions is a recipe for psychological problems. It has
disturbing echoes of the Spanish, American and Australian colonial
practice of kidnapping aboriginal children in order to raise them with
white Christian values; such kidnappings were justified by a similar
desire to rescue the children from what was perceived as a poverty both
literal and spiritual. These issues are compounded by the
objectification of celebrity adoptees by the media, which publicize
them as exotic objects rather than human beings. There is no doubt that
Jolie and Madonna love their children, but they inevitably become
exotic props and grist for the likes of
Us Weekly.
The most troubling aspect of the celebrity adoptions concerns
Western privilege, with Madonna and Jolie swooping into impoverished
countries to essentially buy babies from families too poor to care for
them. In Madonna's case, she technically abducted the baby, as her men
took the child before a Malawian court could rule against her. But the
most grotesque manifestation of colonial privilege occurred when Jolie
turned a small corner of Namibia into an armed camp so she could give
birth unmolested. Brendan O'Neill in the online magazine
spiked put it this way:
Over the past six weeks a Western security force has effectively
taken over the small African nation of Namibia. A beach resort in
Langstrand in Western Namibia has been sealed off with security
cordons, and armed security personnel have been keeping both local
residents and visiting foreigners at bay. A no-fly zone has been
enforced over part of the country. The Westerners have also demanded
that the Namibian government severely restrict the movement of
journalists into and out of Namibia. The government agreed and, in a
move described by one human rights organization as heavy-handed and
brutal', banned certain reporters from crossing its borders.