Lots of Brooklynites have already taken advantage of Brooklyn Museum’s First Fridays, the Target-sponsored monthly that features live music and free admittance for visitors. Now the museum has announced that starting on September 3, it will offer free admission for visitors under 20.

It’s a timely move. Eighty percent of America’s museum-goers are white, despite a rapidly changing racial demographic, according to data from the National Endowment for the Arts. Experts point to the fact that the cost of entry is usually prohibitively expensive. 

In a statement released by the museum’s director Arnold L. Lehman said that the move is in line with its mission:

I am delighted that we are able to expand our access to younger visitors by increasing free admission for those ages nineteen and under. This younger audience segment represents the future of all museums, and we must do everything possible to make it easier for them to visit. At the same time, the economic reality of inflation makes necessary this modest increase in our suggested admission fees for other audience segments.

(h/t Hyperallergic)

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