San Francsico 49ers quarterback Colin Kaepernick is rarely seen in public without a pair of Beats by Dre headphones, the omnipotent, multimillion dollar company that was cofounded by hip-hop mogul Dr. Dre. He’s now the star of a new ad from the company that features a track from Aloe Blacc’s 2013 EP “Wake Me Up” called “The Man.” Earlier this year, ESPN had an interesting feature on how the company has slyly manuevered itself to sit alongside some of the most recognizable names in sports. It’s worth a read, if you haven’t done so already.

Read this online at http://colorlines.com/archives/2013/12/aloe_blaccs_the_man_featured_in_colin_kaepernicks_beats_by_dre_ad.html


Thank you for printing out this Colorlines.com article. If you liked this article, please make a donation today at colorlines.com/donate to support our ongoing news coverage, investigations and actions to promote solutions.