A new study from the Pew Research Center’s Internet & American Life Project looked at the landscape of social media users across the internet and found black and Latinos are more likely to use Twitter and Instagram than other groups.
These readings come from a national survey conducted between November 14 and December 9, 2012 on landline and cell phones and in English and in Spanish. The results reported here come from the 1,802 respondents who are internet users and the margin of error is +/- 2.6 percentage points.
Take a look at the findings below:
Black internet users are more likely to be on Twitter than any other group.
Twenty-six percent of black internet users surveyed said they used Twitter, compared to 14% of white users and 19% of Hispanics. (In 2010, Pew reported that 13% of black internet users, 5% of white users and 18% of Hispanics were using on Twitter.)
Blacks and Latinos also over-index on Instagram.
Latinos over-index on Tumblr.
Pinterest is the whitest social platform.
Facebook is the free for all.
Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users. Women are more likely than men to be Facebook users, and Facebook use is especially common among younger adults.
In the case of Pinterest, Instagram, and Tumblr, these are the first reportable survey readings by Pew Research allowing comparison of whites, African-Americans, and Latinos.