On November 6, 2012, the same day millions of Latinos took to the polls to vote, Gerber announced the winner of their latest Gerber baby photo contest: an 8-month-old Latina.
Baby Mary Jane Montoya of Fresno, Calif. is the new face of the Gerber Generation! Mary Jane’s picture was the grand prize winning photo in a photo search that attracted more than 308,000 submissions.
Mary Jane’s mother will receive a $50,000 cash prize, and Mary Jane will have the opportunity to appear in future Gerber advertising.
“Our baby looks just like the Gerber baby, but we still can’t believe the photo of our baby won the Grand Prize!” said Sara Montoya, Mary Jane’s mother. “Like parents everywhere, we think our baby is cute, but to have this honor is something we’ll cherish for forever. To us, winning $50,000 is like winning a million dollars!”
Montoya’s home state of California is one of two states in the nation where the majority of young people identify as Latino. The 2010 Census found that for the first time in the nation’s history young people in both California and New Mexico identified as Latinos.
By 2050, Latino youth are expected to comprise 29% of the U.S. youth population. Currently, an estimated 50,000 U.S. born Latinos turn 18 every month.