The brilliant Hasan Minhaj just released a video that takes Ashton Kutcher and Pop Chips to school for a lesson on how not to be “extremely offensive.”
In the 2.5 minute video, the Indian-American comedian says Kutcher didn’t get anything right—not the accent, the references or the racism. “If you’re gonna be racist come correct with your racism,” Minhaj says in the video.
Minhaj goes on to suggest Pop Chips and Kutcher knew they could get away with “clowning” Indians and Asians:
Maybe Pop Chips consciously didn’t want to offend minorities, but subconsciously, they knew that they could get away with clowning Indians and Asians… That’s the way it is now. They wouldn’t do that with any other ethnicity. There’s a barbeque flavor of Pop Chips, why didn’t you make him blackfaced and Tyrone? Because you knew you’d get f*cking buried, Pop Chips. That’s why. And you know that Asians and Indians are the new ‘clownable minority.’
Popchips CEO Keith Belling has an issued an apology…sort of, only to those who were offended. “Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. we did not intend to offend anyone. I take full responsibility and apologize to anyone we offended,” wrote on the company’s website last Wednesday.