ABC News and Univision News on Monday announced they’re launching a joint news venture targeting Latinos in the U.S. with English-language news. A daily news site is expected to launch this summer with a 24-hour cable news channel coming in 2013.
ABC News president Ben Sherwood said: “Our mission is clear: To offer culturally relevant news, information and lifestyle programming to the large and thriving Latino audience in the United States. In these times of rapid change, we are very excited about this opportunity.”
“This is a historic development for the Latino community in the United States,” Fernando Vila, English News Editor at Univision News wrote in a statement Monday morning.
“Now, with an aggressive expansion into English language news, Univision will be able to expand its reach and solidify its appeal with English-dominant Latinos, which represent a rapidly growing market,” Villa went on to say.
The Associated Press’ David Bauder points out the ABC-Univision venture stakes new ground with programming in English. Univision and NBC Universal-owned Telemundo already provides news content in Spanish just like CNN in Español does on it’s 24-hour news network but no one else is reaching english-dominant Latinos in the U.S. with a 24-hour news and lifestyle channel.
Isaac Lee, president of Univision News, called the venture “groundbreaking.” “It will also provide all audiences with a multiplatform current events perspective on the issues that matter most to Latinos,” he said. “This is an important moment for journalism in the U.S. and for the U.S. Hispanic community.”