The Tupac Shakur “hologram” performance at the Coachella music festival has overshadowed every other live performance at the festival. So much so that there are talks of taking it on tour.
The rapper’s ghostly image was created by Digital Domain Media Group Inc., DDMG +17.48% the visual-effects house responsible for making the virtual versions of Brad Pitt that populated 2008’s “The Curious Case of Benjamin Button.” The movie won the Oscar for visual effects.
Representatives for Dr. Dre and Snoop Dogg plan to discuss logistics for a tour involving the two performers and the virtual Tupac, according to a person familiar with the discussions.
One option would be a tour in stadiums, involving other hip-hop stars, including Eminem, 50 Cent and Wiz Khalifa. Alternately, they could stage a more limited tour, featuring only Dre, Snoop Dogg and the virtual Tupac, in smaller arenas.
Digital Domain’s chief creative officer, Ed Ulbrich, told the Wall Street Journal that the performances of the rapper’s hits “Hail Mary” and “2 of Amerikaz Most Wanted” weren’t simply old ones captured on film and repurposed: “This is not found footage. This is not archival footage. This is an illusion.”
A tour with the virtual Tupac is likely but not guaranteed and would take months, a source close to the project also told the WSJ.