Rush Limbaugh apologized last week for calling Sandra Fluke a “slut” and a “prostitute” but his laters have to make you wonder if he has any regrets.

According to ABC News Limbaugh has lost 42 advertisers but he told his listeners today that “everything’s cool,” that those advertisers have little if any impact on the show’s revenues.

“Nobody is losing money here, including us, in all this,” Limbaugh said on his radio show Wednesday. “[The advertisers] are not canceling the business on our stations. They’re just saying they don’t want their spots to appear in my show. We don’t get any revenue from ‘em anyway. The whole effort is to dispirit you.”

ABC News has more details:

“Nobody is losing money here, including us, in all this,” Limbaugh said on his radio show Wednesday. “[The advertisers] are not canceling the business on our stations. They’re just saying they don’t want their spots to appear in my show. We don’t get any revenue from ‘em anyway. The whole effort is to dispirit you.”

The conservative commentator estimated that as many as 18,000 companies could be advertising on any one of the 600 or so stations that broadcast his three-hour radio program.

“ABC News, who understands how this works and are purposely misrepresenting it, is out there ballyhooing that we have lost 28 sponsors,” Limbaugh said. “Twenty-eight sponsors out of 18,000! That’s like losing a couple of french fries in the container when it’s delivered to you at the drive-thru. You don’t even notice it.” While he would not name companies, Limbaugh said three new sponsors have signed onto his show in the past two weeks.

Visit ABC News for a full list of advertisers who will not advertise on Limbaugh’s radio show.

Read this online at http://colorlines.com/archives/2012/03/rush_limbaugh_loses_42_advertisers_says_everythings_cool.html


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