It’s been close to two weeks since Rush Limbaugh called Sandra Fluke a “slut” and the controversy isn’t going anywhere anytime soon. The company that produces Limbaugh’s show issued a memo asking affiliate radio stations to refrain from running any national adds for the next two weeks.

The suspension applies to local affiliates’ national ads, or what the industry calls “barter ads.” Think Progress explains: “Rush Limbaugh is normally provided to affiliates in exchange for running several minutes of national advertisements provided by Premiere each hour. These spots are how Premiere makes its money off of Rush Limbaugh and other shows it syndicates.”

“This memo was sent to traffic managers of news/talk affiliates as part of Premiere’s overall strategy to update our processes and services to better meet our clients’ needs,” said Limbaugh’s distributor in a statement posted on Radio Info. Radio Info adds, “Premiere Networks says the unusual two-week suspension ‘does not apply to in-program commercials provided by Premiere within any of its live news/talk programming.’”

“I believe that Premiere wants the whole thing to have a chance to cool down,” Radio-Info’s Tom Taylor told ABC News. “Right now the temperature sure is pretty high, it sure is, and I think that’s what Premiere wants to do is get that down below 212 degrees, below the boiling point.”

Results from a Bloomberg National Poll released Wednesday found the majority of Americans surveyed think Limbaugh should be fired.

Forty-nine percent of men think Limbaugh should be fired, while 47 percent disagree. Fifty-six percent of women support the move compared with 39 percent who don’t. Almost one in three Republicans, 30 percent, say Limbaugh should be fired for the remarks.

The total number of national companies that have “specifically asked” their advertisements not be played during the Rush Limbaugh Show has reached at least 140, according to ThinkProgress.

(h/t The Atlantic)

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