Apple Inc. stock hit the $600 mark Thursday afternoon, just one day ahead of the company releasing it’s brand new third generation iPad. Analysts believe share prices could go up to $960 in the next year as the smartphone and tablet trend continues.

That’s exactly why Demonstrators will be protesting outside of Apple stores in San Francisco, New York and Washington, D.C., on Friday. As Apple’s market grows, demonstrators are calling on Apple to create a worker protection strategy to prevent workplace abuse, injury, and death in the factories that produce new iPad and iPhones.

The protests are being organized by Marc Shields, who also started a petition calling on Apple to protect workers making iPhones.

“It’s great to see Apple taking important steps like the factory audit this month, and pay raises for the factory workers,” Shields said in a statement. “But Apple hasn’t crossed the finish line yet. New product releases, like the iPad 3 this week, have typically been the most dangerous for workers because of the incredible pressure they are under to meet release production deadlines. That’s why 250,000 consumers have signed their names to the petition asking Apple to release a strategy for protecting their workers during new product launches. We want them to use their trademark creativity to help make life better for their factory workers.”

Demonstrators plan to meet at Apple Stores in San Francisco (One Stockton,) New York and DC on Friday starting at 8am local time.

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