This week’s TIME Magazine cover that lands at newsstands today claims Latinos will declare who the next President is. “Yo Decido. Why Latinos will pick the next President,” the covers headline reads.
The cover is made up 20 portraits that include a dancer, a DREAMer; a nutrition undergrads, car aficionados and immigration activists; Mexicans, Hondurans and Guatemalans. And a man who could pass as Latino but is actually half Chinese and half white.
The accompanying story by Michael Scherer explores how the rising force that is the Latino vote can turn Arizona into a presidential battleground in 2012. The cover illustration is made of 20 different portraits of Latino men and women in Phoenix, all photographed by Marco Grob. In classic Time form, it’s clean and powerful.
Except that at least one person pictured is not actually Latino.
A friend of mine, Michael Schennum, is the short-haired gentleman in the top row, center, behind the letter “M.” He is half Chinese and half white. Not Latino. Not even a little bit.
The best part is Schennum, who is a staff photographer for The Arizona Republic, says “they never told me what it was for or [asked] if I was Latino.”
TIME magazine sent a statement apologizing for the mistake on Friday morning:
Over the course of three days TIME photographed 151 people for the current cover. We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize.
For the record, the TIME story did get one thing right. Nearly 9% of all voters in 2012 will be Latino, up 26% from four years ago, according to the National Association of Latino Elected and Appointed Officials.