A Boston Ben & Jerry’s Scoop Shop has apologized for creating a “Taste the Lin-sanity” frozen yogurt flavor that included lychee honey swirls and crumbled fortune cookies.

“There seemed to be a bit of an initial backlash about it,” Ryan Midden, Ben & Jerry’s general manager for Boston and Cambridge, told Boston.com, “but we obviously weren’t looking to offend anybody and the majority of the feedback about it has been positive.”

Ben & Jerry’s offered the statement below:

“On behalf of Ben & Jerry’s Boston Scoop Shops we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that we offered at our Harvard Square location. We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans,” Ben & Jerry’s officials posted on the company’s local Twitter and Facebook pages. “We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance we offer our sincere apologies.”

Proceeds from “Taste the Lin-Sanity” sales will benefit a local Cambridge nonprofit.

Read this online at http://colorlines.com/archives/2012/02/ben_jerrys_apologizes_for_linsanity_ice_cream_that_included_fortune_cookies_and_lychee_honey_swirls.html


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