Target has confirmed that Jason Wu will design a limited edition collection set to be released February 5, 2012. Wu joins the likes of Alexander McQueen, Anna Sui and most recently Missoni who have collaborated on apparel for the mass retailer.
The 29-year-old Taiwanese-American fashion designer catapulted into the big leagues when First Lady Michelle Obama wore one his dresses to the inaugural ball in 2008. He was only 26 at the time.
In 2010 the Council of Fashion Designers of America (CFDA) awarded Wu one of its top honors. His most recent runway show at New York’s Fashion Week included one of the most diverse casts of models.
The Jason Wu for Target line will range between $19.99 to $59.99 — a considerable discount from Wu’s original line. “The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before,” Wu told Women’s Wear Daily.
Wu started his label in 2006 with money from his family and cash he had saved up on a job he’d held since he was 16, working for a line of designer dolls called Fashion Royalty.
While it’s great news that Target is bringing designs created by a young Taiwanese-American designer to the masses, it’s important to note these “affordable prices” do come in at a hefty price — for those manufacturing the clothes and for employees working at Target stores. Target, the nation’s second largest retailer, is also known for being notoriously anti-union.